One thing people may forget is how much money is wrapped around the Super Bowl every year. Year in and year out, the biggest game on the grandest stage is the highest viewed television event in the world. It’s always fun to the average human to see just how much money the tickets, commercials, and other events around the game really cost. Let’s see how much money really talks when it comes to Super Bowl LVI.
For the second year in a row, a team playing in the Super Bowl will play in their own home stadium. So-Fi Stadium was the host of Super Bowl LVI. The Los Angeles Rams took on the Cincinnati Bengals in the big game this year, and they were featured as the away team in an attempt to lessen the home field advantage aspect. The Rams were able to win the game 23-20 at their home field and would claim the 56th Lombardi Trophy. So how much money did the Rams earn from their victory, and how much did the Bengals still earn despite a loss?
According to an article from msn.com, each player from the winning team will take home an additional $150,000. This is a $20,000 increase from last year’s Super Bowl bonus. The losing team, in this case the Bengals, would see each player earn half of the Rams bonus at $75,000. Such a bummer to ONLY get $75,000, especially when the total money the game pulls in is an unfathomable amount.
NBC is the usual television channel that displays the big game each and every year. The price per 30 seconds of advertising hit $7 million this year. So just how much money did NBC make for televising the event? According to an article by CNN.com, people viewing the Super Bowl will see about 70 commercials throughout the game. A couple rough calculations come out to over $500 million in revenue for NBC, not counting the pregame or postgame advertising.
It is believed that the big game in total will generate roughly $14.5 billion total. According to forbes.com, Super Bowl LVI reached a total viewership of 112.3 million people across all television and streaming platforms. This is nearly a 15% increase from the year before. It’s safe to say that Super Bowl viewership will continue to flourish in the future.